THE LARGER SCENARIO
Crayola is set to launch Crayola Studios, a fresh arm of their enterprise aimed at developing content for children and families, starting with their initial venture, The Alien Adventures of Finn Caspian. Crayola aims to collaborate with production houses, animation studios, and IP owners to craft content that kindles and cultivates the forthcoming generation. Partnering with MIMO Studios and the head of Nickelodeon, Cyma Zarghami, underscores Crayola’s dedication to weaving together captivating characters, creativity, adventure, and knowledge in their projects.
In light of Barbie’s phenomenal summer box office success and Mattel’s audacious line-up of toy-centered projects, it was foreseeable that other businesses would want a piece of the action. However, it’s somewhat astonishing that Crayola, primarily known for their crayon manufacturing, is now venturing into the realm of movies and television. The company is set to break new ground and perhaps “color outside the lines” in this unique endeavor.
An Upcoming Project Is Already on the Horizon
A report from Deadline reveals that Crayola is launching Crayola Studios, a new offshoot of their existing company designed to produce content for kids and families. Crayola isn’t keeping their plans vague; they’ve already lined up their first project. In collaboration with MIMO Studios, overseen by Nickelodeon’s Cyma Zarghami, they’re gearing up to produce The Alien Adventures of Finn Caspian.
The Alien Adventures of Finn Caspian originates from a podcast penned and enacted by Jonathan Messinger. The podcast debuted in 2016 and has rolled out 260 episodes since its inception. The story centers around Finn Caspian, an eight-year-old boy residing on The Famous Marlowe 280 Interplanetary Exploratory Space Station. The series chronicles Finn and his friends’ journey as they explore new planets, aid aliens, and unravel a mystery threatening their space station.
Victoria Lozano, Crayola’s EVP of Marketing, will spearhead Crayola Studios. Crayola Studios will collaborate with production companies, animation studios, and IP owners to craft content. Lozano noted, “As global pioneers in creative self-expression, launching Crayola Studios is a logical progression for us, building on last year’s plans to create inspiring, nurturing content for the next generation that fosters enduring creative mindsets.” She added that the company’s unique angle offers an exhilarating prospect for the industry as it looks for standout new and trusted content centered around creativity.
Zarghami expressed her excitement over the collaboration with Crayola, a brand synonymous with kids and color. She looks forward to bringing these beloved stories to life through top-tier animation and artistry. She also acknowledged that The Alien Adventures of Finn Caspian, a project that amalgamates compelling characters, creativity, adventure, and education, is a venture they eagerly anticipate sharing with audiences worldwide.
While other potential Crayola Studios projects have yet to be revealed, today’s announcement clearly indicates that they’re more than ready to think beyond the confines of a 64-color box.
Frequently Asked Questions (FAQs) about Crayola Studios
What is Crayola’s new venture?
Crayola is launching a new division called Crayola Studios, which will create content for kids and families.
What is the first project of Crayola Studios?
The first project of Crayola Studios is “The Alien Adventures of Finn Caspian,” a project in collaboration with MIMO Studios, a studio run by Nickelodeon chief Cyma Zarghami.
Who will oversee Crayola Studios?
Victoria Lozano, Crayola’s EVP of Marketing, will oversee Crayola Studios.
What is the premise of “The Alien Adventures of Finn Caspian”?
“The Alien Adventures of Finn Caspian” follows Finn Caspian, an eight-year-old boy who lives on The Famous Marlowe 280 Interplanetary Exploratory Space Station. Along with his friends, Finn explores new planets, helps aliens in need, and solves a mystery that may destroy their space station.
Has Crayola announced other projects under Crayola Studios?
As of now, no other projects under Crayola Studios have been announced. However, they are expected to reveal more projects in the future.