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Mattel Eyes Franchise Expansion With ‘Barbie’ Sequel

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Mattel, inspired by the success of the first ‘Barbie’ movie, is contemplating the development of a sequel. The CEO of Mattel indicates that the multifaceted brand of Barbie provides myriad possibilities for future cinematic explorations. The release of the second movie is not in a hurry, prioritizing perfecting the first installment and turning it into a thriving franchise.

Fans are set to revisit Barbie Land as Warner Bros announces the early stages of a Barbie sequel. Following the tremendous triumph of Greta Gerwig’s movie at the box office, a continuation of the storyline initiated by Margot Robbie’s lead character seemed inevitable. The narrative flexibility of the Barbie concept provides ample scope for exploration and the sequel is seen as a perfect opportunity to delve into these potentials. The storyline of the sequel could deviate from the first film’s plot which saw a traditional Barbie carving her own path. In a recent interaction with Variety, Ynon Kreiz, Mattel’s CEO, highlighted the versatile nature of the Barbie brand for future movie adaptations:

“The Barbie brand, encompasses several diverse variations. Barbie is not just a singular product but an extensive brand. Beyond the central Barbie figure, there is a whole family and a universe of elements surrounding her. It’s a rich, expansive universe… offering a multitude of opportunities.”

The CEO stressed the importance of taking their time to ensure the story for the second Barbie movie is well-crafted, emphasizing the importance of the initial film’s success: “At the onset, we’re not focused on the second and third movies. The priority is to get the first movie right and ensure its success. Upon achieving this, opportunities will rapidly surface, once the first movie has successfully launched the franchise on the big screen.”

The possible return of Robbie and Ryan Gosling, who played Barbie and Ken in the first installment, remains speculative. There have been no official announcements from the studio regarding their reappearance. The first movie depicted Barbie as the sole ruler of Barbie Land, a notion that Ken questioned after his first real-world experience. Despite their differences, they realized the need for collaborative effort to ensure their home flourishes.

Image Courtesy of Warner Bros.

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Untapped Possibilities in Barbie Land

The debut movie unveiled several Barbie character alternatives, potentially leading the storyline of the imminent sequel. Emma Mackey embodied a Barbie version dedicated to physics research, while Issa Rae played Barbie Land’s President. The sequel’s direction is yet to be determined, but if the initial film is an indicator, the Barbies know how to simultaneously throw parties and resolve societal issues. Musical performances, fancy costumes, and existential crises are available but not inclusive.

Enjoy FilmSweep’s exclusive interview with Margot Robbie and Ryan Gosling below:

Frequently Asked Questions (FAQs) about franchise potential

What is the news about?

The news is about Mattel’s plans to develop a sequel to the ‘Barbie’ movie after the success of the first film.

What is Mattel’s approach for the upcoming films?

According to Mattel’s CEO, Ynon Kreiz, the approach for upcoming ‘Barbie’ films is to explore the vast possibilities and iterations within the Barbie brand. They are in no rush to release the second movie, prioritizing the success of the first film to establish it as a thriving franchise.

Who are the main actors in the first ‘Barbie’ movie?

The first ‘Barbie’ movie starred Margot Robbie as Barbie and Ryan Gosling as Ken.

What themes and ideas were explored in the first film?

The first ‘Barbie’ movie explored themes of empowerment and individuality, showcasing how Barbies can be whatever they want to be. It also highlighted the importance of working together to solve problems and improve society.

Will Margot Robbie and Ryan Gosling return for the sequel?

There is no official confirmation yet regarding their return in the sequel. The studio has not disclosed any details about the casting for the upcoming movie.

What variations of Barbie were introduced in the first film?

The first film introduced variations of Barbie, such as a physics researcher played by Emma Mackey and the President of Barbie Land portrayed by Issa Rae.

What can viewers expect from the sequel?

While specific details about the sequel’s storyline are yet to be revealed, viewers can anticipate further exploration of the Barbie universe, with possibilities for new characters and exciting adventures.

What other aspects are associated with the ‘Barbie’ franchise?

Apart from the movies, the ‘Barbie’ franchise comprises a wide range of products and elements, including various Barbie dolls, family members, and an expansive universe, providing endless opportunities for creative storytelling.

More about franchise potential

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