Pizza Hut’s New York Subway Delivery in Partnership with ‘TMNT: Mutant Mayhem’
With the return of the Ninja Turtles to the big screen, their beloved favorite food is now venturing below the bustling streets of the Big Apple. As part of a collaboration with Teenage Mutant Ninja Turtles: Mutant Mayhem, Pizza Hut is introducing delivery service to the New York subway system.
According to CNN, the popular restaurant chain is offering subway delivery to select customers as a promotional campaign tied to the upcoming CG animated film. By texting a turtle emoji to a designated phone number, customers can have their pizzas delivered to specific drop-off zones within New York’s extensive subway stations. While not exactly the sewers, where the Turtles traditionally reside, these drop-off zones offer a considerably more hygienic option. “Pizza Hut and Teenage Mutant Ninja Turtles share a long-standing history dating back to the ’90s. Bringing them together once again for a new generation was an obvious choice,” says Lindsay Morgan, Chief Marketing Officer of Pizza Hut. This promotional endeavor also complements Pizza Hut’s Ninja Turtles augmented reality game, allowing customers to battle mutant villains while protecting their pizzas.
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The Perfect Combination: Turtles and Pizza
As true New Yorkers, the Ninja Turtles have always been portrayed as aficionados of pizza. While this is more prominent in the light-hearted and comical 1987 cartoon series than in Kevin Eastman and Peter Laird’s original black-and-white comic books, their love for pizza has carried through to nearly every subsequent iteration of the franchise. Perhaps the pinnacle of this pizza appreciation was seen in the franchise’s second live-action film, 1991’s TMNT II: The Secret of the Ooze. The movie kicks off with a montage of New Yorkers savoring pizza slices in various locations, followed by Michelangelo brandishing pepperoni nunchucks, and the esteemed actor David Warner declaring himself to be in “pepperoni heaven.” As expected, this enthusiasm for pizza often leads to extensive product placements and tie-ins whenever the franchise receives promotional attention. Pizza Hut has frequently been at the forefront of these collaborations, including running advertisements on VHS copies of the 1990 Teenage Mutant Ninja Turtles live-action film and sponsoring the touring Coming Out of Their Shells show. In the 2014 TMNT film produced by Michael Bay, a couch made out of Pizza Hut boxes takes center stage in the crime-fighters’ underground lair.
Image via Pizza Hut
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TMNT: Mutant Mayhem, the franchise’s second animated theatrical film, is produced by Seth Rogen and Evan Goldberg. Directed by Jeff Rowe, it features a fresh cast, including Micah Abbey, Shamon Brown Jr, Nicolas Cantu, and Brady Noon as the Turtles. The film also stars Jackie Chan as Splinter, Ayo Edebiri as April O’Neil, and a star-studded supporting cast comprising Paul Rudd, Ice Cube, Rose Byrne, Post Malone, and John Cena in various mutant roles.
TMNT: Mutant Mayhem is set to hit theaters on August 2, 2023. Stay tuned to FilmSweep for future updates, and witness Pizza Hut surprising subway commuters with pizza deliveries.
Frequently Asked Questions (FAQs) about subway delivery
Q: What is the tie-in between Pizza Hut and TMNT: Mutant Mayhem?
A: Pizza Hut has partnered with the upcoming CG animated film TMNT: Mutant Mayhem to offer subway delivery in select New York City subway stations as part of a promotional campaign.
Q: How can customers avail Pizza Hut’s subway delivery?
A: Customers can participate by texting a turtle emoji to a designated phone number. This will allow them to have pizza delivered to specific drop-off zones within the subway stations.
Q: Is the subway delivery available in all subway stations?
A: No, the subway delivery service is only available in select subway stations as part of the promotional campaign tied to TMNT: Mutant Mayhem.
Q: What other promotion is Pizza Hut running in relation to TMNT: Mutant Mayhem?
A: Pizza Hut’s promotion also includes a Ninja Turtles augmented reality game where customers can battle mutant villains to protect their pizzas.
Q: When will TMNT: Mutant Mayhem be released?
A: TMNT: Mutant Mayhem is set to hit theaters on August 2, 2023.
Q: Does Pizza Hut have a history with Teenage Mutant Ninja Turtles?
A: Yes, Pizza Hut and Teenage Mutant Ninja Turtles have a longstanding history dating back to the 1990s. Pizza Hut has been involved in various collaborations and product placements throughout the franchise’s history.
More about subway delivery
- CNN: Pizza Hut offers subway delivery in tie-in with ‘TMNT: Mutant Mayhem’
- Collider: Turtles and Pizza: A Match Made in Pepperoni Heaven
- Pizza Hut Official Website
- TMNT: Mutant Mayhem Official Website (Note: Currently, no official website found for the film)