OVERVIEW
Disney’s latest Marvel entry, ‘The Marvels,’ is on track to mark one of the weakest openings in Marvel Cinematic Universe history, potentially setting a new low. Early projections estimate its domestic opening weekend to rake in between $40 million and $50 million, positioning it at the MCU’s lower end, even trailing behind mid-pandemic releases like ‘Eternals’ and ‘Shang-Chi.’ The film’s expected earnings are notably less than half of ‘Ant-Man and the Wasp: Quantumania’s’ debut earlier this year.
BOX OFFICE PROJECTIONS
‘The Marvels’ kicked off with $6.6 million in Thursday previews, indicating a potential three-day domestic total falling in the $40 to $50 million range. If the earnings stay below $55 million, it would be the lowest MCU debut to date, underperforming 2008’s ‘The Incredible Hulk,’ which garnered $2 million in previews. Notably, ‘The Incredible Hulk’s’ previews began at midnight, whereas ‘The Marvels’ started at 3 PM.
Comparatively, the film’s performance doesn’t measure up to other recent Marvel releases. ‘Eternals’ and ‘Shang-Chi and the Legend of the Ten Rings’ debuted with $71 million and $75 million, respectively. ‘The Marvels’ is also expected to earn substantially less than ‘Ant-Man and the Wasp: Quantumania,’ which was itself an underperformer.
INDUSTRY RESPONSE
Initial industry estimates pegged ‘The Marvels’ at an $80 million debut, later revised down to $60 million. Factors such as the recent SAG-AFTRA strike impacting the cast’s promotional activities have likely influenced these numbers. Disney is now intensifying its marketing efforts as the film releases, featuring stars Brie Larson and Iman Vellani alongside director Nia DaCosta.
COMPARATIVE MCU PREVIEWS
| Movie | Thursday Preview Gross |
|---|---|
| Iron Man | $3.5 million |
| Guardians of the Galaxy | $11.2 million |
| Thor: Ragnarok | $14.5 million |
| The Avengers | $18.7 million |
| Captain Marvel | $20.7 million |
| Black Panther | $25 million |
| Spider-Man: No Way Home | $50 million |
| Avengers: Endgame | $60 million |
THE COST OF ‘THE MARVELS’
The sequel to 2019’s ‘Captain Marvel,’ ‘The Marvels’ was produced with a budget exceeding $200 million. Its predecessor, ‘Captain Marvel,’ became the highest-grossing female-led superhero film, eventually earning over $1.1 billion globally.
CRITICAL RECEPTION
The film is currently receiving mixed reviews, holding a just-passable 61% on Rotten Tomatoes, though audience reception is more positive at 85%. Critics have noted the film’s light tone but criticized its lack of a compelling antagonist.
MOVIE DETAILS
‘The Marvels’ intertwines the powers of Carol Danvers, Kamala Khan, and Monica Rambeau, as they unite to save the universe. The film is out in theaters as of November 10, 2023, directed by Nia DaCosta and starring Brie Larson, Samuel L. Jackson, Zawe Ashton, and Iman Vellani.
Stay connected with FilmSweep for the latest updates on ‘The Marvels.’
Frequently Asked Questions (FAQs) about The Marvels Box Office
What are the projected box office earnings for ‘The Marvels’?
‘The Marvels’ is expected to have one of the lowest openings in Marvel Cinematic Universe history, with projections suggesting a domestic debut between $40 million and $50 million.
How does ‘The Marvels’ compare to other MCU releases in terms of box office performance?
‘The Marvels’ is projected to perform lower than mid-pandemic releases like ‘Eternals’ and ‘Shang-Chi,’ and significantly less than ‘Ant-Man and the Wasp: Quantumania’s’ debut.
What was the budget for ‘The Marvels’?
‘The Marvels’ was produced on a budget of over $200 million, positioning it as a high-stakes sequel to 2019’s ‘Captain Marvel.’
How has ‘The Marvels’ been received by critics and audiences?
‘The Marvels’ has received mixed reviews, holding a borderline “fresh” score of 61% on Rotten Tomatoes, though the audience score is more positive at 85%.
When was ‘The Marvels’ released in theaters?
‘The Marvels’ was released in theaters on November 10, 2023.
More about The Marvels Box Office
- Marvel Cinematic Universe Box Office
- The Marvels Movie Review
- Superhero Film Budgets
- ‘The Marvels’ Rotten Tomatoes Rating
- MCU Release Calendar
5 comments
didn’t expect The Marvels to flop so hard, Ant-Man did better? that’s just crazy
Is it just me or is the MCU losing its steam, these numbers are not looking good for the future of superhero films, or maybe just fatigue?
honestly, 61% on Rotten Tomatoes isn’t terrible. might still give it a shot, love Brie Larson as Captain Marvel.
wow, can’t belive The Marvels is doing so bad? thought MCU films were box office gold no matter what…
$200 mil on a budget and it’s tanking? what’s goin on with Disney’s magic touch these days??