Home MoviesMovie News Insidious’ Latest Interactive Promo Challenges Fans to Venture Through ‘The Red Door’

Insidious’ Latest Interactive Promo Challenges Fans to Venture Through ‘The Red Door’

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Insidious: The Red Door promo

Over recent years, horror enthusiasts have been treated to a plethora of spine-chilling franchise reboots and sequel releases on the big screen. In a year marked by the success of sequels like Scream VI and Evil Dead Rise, the Insidious series is making a spooky return with its fifth installment, Insidious: The Red Door. The highlight of this chapter is the reunion of the Lambert family, featuring Patrick Wilson, Ty Simpkins, and Rose Byrne. Set to premiere in July, Sony and Blumhouse have released a thrilling new promo daring fans to cross the notorious “Red Door”.


This gripping 40-second promotional video showcases an interactive pop-up advertisement on Hollywood Blvd in Los Angeles, intriguingly featuring a Red Door. Hidden behind the door lies the notorious “Lipstick-Face Demon” from the debut Insidious film, ready to frighten the unsuspecting pedestrians. This ghastly figure was initially interested in possessing Dalton’s (Simpkins) body in the original movie. The demon’s new pastime, however, seems to be spooking innocent bystanders on Hollywood’s streets. Seeing others’ frightful reactions can be amusing, especially for horror aficionados who appreciate the dark humor in such scares.

What is The Red Door About?

Insidious: The Red Door unfolds a decade following the happenings of Chapter 2. Although Josh (Wilson) and Dalton Lambert might have disregarded the memories of “The Further’s” demons, these sinister spirits from the netherworld haven’t forgotten them. Guided by the Lipstick-Face Demon, The Further gradually permeates their lives again. With Dalton heading off to college, the demon’s hold over the Lamberts tightens, turning their ominous visions into a perilous reality. The film also marks Wilson’s debut as a director, generating buzz among horror fans given his extensive involvement with the genre, including his roles in The Conjuring series and other horror gems like In the Tall Grass. His behind-the-camera contributions, considering his profound familiarity with the genre and franchise, promise to be intriguing.

Connect With The Cast Of ‘Insidious: The Red Door’ With Your Pressing Questions

The Red Door has had an impressive marketing run so far, which is typical for major horror releases these days. The campaign featured a number you could dial to step into The Further. Coupled with the fact that this is the Lambert family’s final chapter, The Red Door promises an intense, atmospheric experience best appreciated in theaters, especially given the symbolic significance of the Red Door within The Further in the Insidious universe.

When Does The Red Door Release?

The release date for Insidious: The Red Door, exclusively in theaters, is set for July 7, 2023. Although this marks the final appearance of the Lamberts, the franchise will continue with the upcoming spin-off Thread: An Insidious Tale. While horror enthusiasts eagerly anticipate their return to The Further, the chilling Red Door promo can be viewed below.

Frequently Asked Questions (FAQs) about Insidious: The Red Door promo

What is the premise of the new Insidious sequel, The Red Door?

Insidious: The Red Door is set a decade after the events of Chapter 2. The Lambert family, featuring Patrick Wilson, Ty Simpkins, and Rose Byrne, has not been forgotten by the sinister spirits of “The Further.” As Dalton Lambert heads off to college, the Lipstick-Face Demon’s influence over them strengthens, their ominous visions becoming a dangerous reality.

Who is making a directorial debut with Insidious: The Red Door?

Patrick Wilson, known for his substantial contributions to the horror genre, including The Conjuring series and Insidious franchise, is making his directorial debut with Insidious: The Red Door.

What is unique about the marketing campaign for The Red Door?

The marketing campaign for The Red Door included an interactive pop-up advertisement on Hollywood Blvd, featuring a Red Door. There was also a phone number that fans could dial to virtually step into “The Further.”

When is Insidious: The Red Door releasing?

Insidious: The Red Door is set to release exclusively in theaters on July 7, 2023.

Will the Insidious franchise continue after The Red Door?

Yes, although The Red Door marks the final chapter for the Lambert family, the Insidious franchise will continue with an upcoming spin-off, Thread: An Insidious Tale.

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ScareSeeker July 3, 2023 - 6:06 am

lol that Hollywood Blvd promo sounds like a good laugh! Wish i could be there to see ppl’s reactions!

SpookyMovieBuff July 3, 2023 - 9:59 am

Patrick Wilson as a director?? That’s something I gotta see! He’s been killin it in the genre for years.

RedDoorFan July 3, 2023 - 5:50 pm

Woah, dial a number to enter The Further?? thats some next lvl marketing! Can’t wait for July 7th.


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